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What keeps gamers gaming?

Yesterday I talked about a few ways MMORPGs are keeping gamers interested in their games, and reducing user churn. In a related story, scientists are apparently studying what makes gamers focus on games, and not on “real life,” at least as far as amount of time happily spent doing “pointless” things.

It’s more of a sociological look at why gamers game, as opposed to looking at how to keep gamers in the game, but it’s still a pretty good read. I would also agree with the people who suggest finding ways to make research and processing of raw data more fun, and having a happier workforce.

Posted in Wednesday: Current Issues.